Posted by: impetusnewperspectives | March 2, 2011

50 Powerful Words

Whether you’re advocating for a charitable cause or pitching your latest product or service; whether you’re disciplining your child or trying to turn your mother-in-law toward your way of thinking or opinion; whether you’re asking for a raise or eliciting the co-operation of your co-workers, if you’re trying to persuade someone to do something, you’re selling.  And your words are more powerful than you can imagine.

It’s safe to say that words have the potential to unleash the most overwhelmingly strong emotions in us. They cause us to fall in love, go to war and save the rain forest. They persuade, convince and move us to take unique and particular action.

According to the Global Language Monitor, the English language now contains over one million words.

It’s shocking to realize that only a handful of those words are powerful and compelling enough to move your prospects, your boss, your friends or your family to action. Whether you want them to mow the lawn, visit your blog, go to your sales page and eventually spend their money for your product or service or contribute to your charity or other worthy cause, it comes down to one important factor: the power of your words.

Research suggests that there are “power words” that appeal to prospective buyers and ultimately convince them to take action. Yes, it’s true!

When it comes to selling your message, idea, product or service, (whether it’s a webpage, sales pitch, ad copy, flyer or e-mail), choosing the right words absolutely matters. You can accomplish this best by picking from proven power words.  You will instantly achieve winning results for your small business, charity or your opinion at the next family debate.

It’s a clear-cut technique that will secure new and exciting changes in the overall health of your persuasion quotient. Guaranteed.

In fact, choosing the right “power words” in your sales copy can uncover hidden profits and unlock unlimited opportunities that you didn’t know existed. When you use power words, your prospects will respond to you in a different manner. They will pay attention to you; they will be more involved in your ad-copy; they will stay on your webpage for a longer period of time. And, of course, they will eventually feel compelled to make a purchase, donate, contribute and back you up.

If you’re looking for a simple, step-by-step solution for using “power words” in your ad-copy, here’s a free private peek at my own personalized list of power words. You can use it as a convenient, “how-to” guide that will improve the quality of your ad-copy or sales pitch and make you more persuasive in whatever you do.

It’s critical to remember that adding the following 50 power words to your new “persuasion vocabulary” will ensure that whatever your cause, it will quickly and easily rise to the top.

(By the way, I had a little fun and secretly slipped in all 50 power words into this post – can you spot them all?)

The Top 50 Power Words that Sell

  1. Absolutely
  2. Accomplish
  3. Achieve
  4. Benefit
  5. Best
  6. Clear-cut
  7. Compelling
  8. Convenient
  9. Critical
  10. Dependable
  11. Easy/Easily
  12. Ensure
  13. Exciting
  14. Free
  15. Fun
  16. Guarantee/Guaranteed
  17. Health/Healthy
  18. How-To
  19. Improve/Improved
  20. Instant/Instantly
  21. Love
  22. Money
  23. More
  24. New
  25. Now
  26. Personalized
  27. Power/Powerful
  28. Private
  29. Proven
  30. Quality
  31. Quick/Quickly
  32. Results
  33. Safe/Safely
  34. Save
  35. Secrets
  36. Secure
  37. Shocked/Shocking
  38. Simple
  39. Solution
  40. Step-by-Step
  41. Strong
  42. Top
  43. Uncover
  44. Unique
  45. Unleashed
  46. Unlimited
  47. Unlock
  48. Winning
  49. Yes
  50. You/Your
  51. *BONUS:  Use the person’s name

So, the next time you find yourself pitching a product, service, idea, opinion or message, choose from these 50 power words that sell. Your cause, whatever it might be, will benefit from it.


  1. […] Someone: The Top 50 Power Words that Sell […]

  2. […] power words are known to be used to influence sales. Here are 50 (some of which I’ve sprinkled throughout here, see them?). But using words is not the same […]

  3. Thanks, I referenced your article within: Use Only One Hypnotic Command to Sell Products:

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